An editorial wedding teaser that opens like a magazine cover
An editorial Social Teaser works like a cover and a contents page. It opens on one styled detail, the ring on linen or a hand on a silk sleeve, cuts to a single hero portrait, and closes on the strongest composed frame of the day, with almost no speech. It promises the look of the wedding rather than its story. Brief those few frames in the preference questions and WeddingEditor's AI editing makes the teaser from your footage, in widescreen.
Choose fewer shots than you think. An editorial teaser is defined as much by what it leaves out as by what it shows.
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Last updated October 2026
How to brief an editorial teaser
- 1
Make a Social Teaser project
Pick Social Teaser when creating the project, since each project yields one edit; a chaptered highlight of the same wedding is a separate project and purchase. Upload at least the detail sessions, the portraits and the wide venue shots.
- 2
Name the cover shots
Choose Romantic & Elegant and The couple, then list in order: the opening detail, the hero portrait, and the closing frame. Mention that speech should be minimal or absent, and anything off-brand to avoid, such as guests' phones.
- 3
Watch, download, publish
Processing typically takes 24 to 72 hours. Watch the finished teaser in your project and download the MP4; what you post and when is your call, since WeddingEditor sends nothing to the couple. Up to two revision rounds by email cover a wrong opening frame.
Opening and closing beats for an editorial teaser
An editorial teaser is a handful of frames, each chosen on purpose. Notes like these fix every one of them, so the edit is choosing between two good shots rather than guessing what the couple and their planner will want to see first.
Cover detail
"Open on the emerald ring on the folded linen napkin, still."
Texture
"Then the silk sleeve and the pearl buttons being fastened, close."
Hero portrait
"Stairwell portrait, centred, both looking away. Hold it."
Venue
"One wide of the museum courtyard at dusk."
Closing frame
"End on them framed in the arch, not moving. No kiss."
What an editorial teaser needs
Styled frames worth holding
Every shot in an editorial teaser is on screen long enough to be studied, so it has to be composed and in focus. Pick only the frames you would put on a portfolio page.
Little or no speech
Editorial teasers commonly run on music with a little room sound. If you want one spoken word, choose it; otherwise pick Mostly music-led and ask for none.
A single location thread
Staying in one or two spaces, such as the gallery and the courtyard, keeps the teaser coherent and stylish rather than busy.
Widescreen delivery
The Social Teaser is a 1080p widescreen MP4. There is no vertical version, so reframe in your own editor if you need a tall crop.
One project, one edit
A teaser and a highlight of the same wedding are two projects, each with its own purchase or plan credit.
Beats of an editorial teaser
| Beat | Purpose | How to brief it |
|---|---|---|
| Cover detail | Signals the design and taste of the wedding | Name the object and the shot |
| Texture close-up | Adds tactility and fashion feel | Point to fabric, paper or flowers |
| Hero portrait | Introduces the couple as the subject | Pick your single strongest setup |
| Venue wide | Places them in the space | Name the wide and the time of day |
| Closing frame | Ends on composition, not action | Describe it and ask for it to be held |
What is an editorial Social Teaser?
A Social Teaser is the shorter of the two WeddingEditor deliverables and the only edit of its project. An editorial one is a few styled frames of details, portraits and venue, chosen by you and cut by AI editing from your footage.
Not a tall phone clip. The teaser is widescreen, and any tall crop for a phone-first feed is one you make after download.
Editorial teaser questions
Can an editorial teaser have no couple at all?
It can open without them, but most end on the hero portrait so viewers know whose wedding it is. Say in the preferences if you want the couple held back until the last frame.
Should I ask for speech in an editorial teaser?
Usually not. Choose Mostly music-led and let the music carry it, or name the one word or line you want heard.
Which detail makes the best opening?
The one most specific to this couple, such as a family ring or custom stationery, rather than generic decor. Name it exactly so the teaser opens on the right shot.
Can the teaser feel like a fashion film?
Yes. Choose Mostly music-led and music drives the teaser, with real sound used only where it adds something, such as fabric or a single word.
How soon can I post it?
Processing typically takes 24 to 72 hours from when you start it, with no fixed deadline, so leave room before any posting date you have promised.
Can I use my drone wides of the venue in it?
Yes. Drone and 4K clips upload like any other file, and the teaser comes back at 1080p. Name the single wide you want so the teaser does not turn into a venue tour.
Related editorial and teaser pages
Open on the detail that defines the wedding
Create your account, upload your styled coverage, and name the cover detail and hero portrait.
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